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$25.95Experience flexible styling with Formula 18 Dry Wax. This non-greasy, pliable wax...$25.95
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$25.95This non-greasy paste delivers a flexible texture, allowing for a variety of...$25.95
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$25.95Discover textured, flexible styles with Formula 18 Styling Clay. This versatile product...$25.95
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$25.95This lightweight, non-greasy formula provides flexible control and a natural shine, perfect...$25.95
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$10.95 – $143.95Price range: $10.95 through $143.95Indulge your hair with this deep conditioning mask that restores moisture and...$10.95 – $143.95Price range: $10.95 through $143.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $37.95Price range: $10.95 through $37.95This color safe formula is a mix of our proprietary blend of...$10.95 – $37.95Price range: $10.95 through $37.95Select options This product has multiple variants. The options may be chosen on the product page
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Professional PricingFORMULA 18 Plant-Based Reinforcement Additive is ideal for enhancing the results of...Professional PricingSelect options This product has multiple variants. The options may be chosen on the product page
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$26.95Detoxifying treatment that lifts buildup, chlorine, hard water minerals, and excess product...$26.95
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Professional PricingA versatile treatment spray that strengthens and revitalizes hair. Infused with Formula...Professional Pricing
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$10.95 – $104.95Price range: $10.95 through $104.95Find the luxury of soft, frizz-free hair with every wash. This shampoo...$10.95 – $104.95Price range: $10.95 through $104.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $107.95Price range: $10.95 through $107.95The ultimate in hair care this advanced formula that transforms your hair...$10.95 – $107.95Price range: $10.95 through $107.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $93.95Price range: $10.95 through $93.95This weightless, sulfate-free formula provides remarkable volume and bounce. Color-safe and infused...$10.95 – $93.95Price range: $10.95 through $93.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $93.95Price range: $10.95 through $93.95Nourish and hydrate your hair with this sulfate-free shampoo. Infused with Formula...$10.95 – $93.95Price range: $10.95 through $93.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $93.95Price range: $10.95 through $93.95This lightweight conditioner hydrates without weighing your hair down, leaving it revitalized...$10.95 – $93.95Price range: $10.95 through $93.95Select options This product has multiple variants. The options may be chosen on the product page
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$10.95 – $93.95Price range: $10.95 through $93.95Pamper your hair with this deeply hydrating conditioner. Enriched with Formula 18...$10.95 – $93.95Price range: $10.95 through $93.95Select options This product has multiple variants. The options may be chosen on the product page
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$35.95 – $102.95Price range: $35.95 through $102.95Maintain vibrant, long-lasting color with this gentle, sulfate-free shampoo. Infused with Formula...$35.95 – $102.95Price range: $35.95 through $102.95Select options This product has multiple variants. The options may be chosen on the product page
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$35.95 – $102.95Price range: $35.95 through $102.95Lock in your vibrant color and maintain your hair's health with this...$35.95 – $102.95Price range: $35.95 through $102.95Select options This product has multiple variants. The options may be chosen on the product page
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$32.95 – $93.95Price range: $32.95 through $93.95This purifying shampoo deeply cleanses your hair, removing buildup and impurities. Infused...$32.95 – $93.95Price range: $32.95 through $93.95Select options This product has multiple variants. The options may be chosen on the product page
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$35.95Enhance and maintain your brunette tones with this color-protecting shampoo. Infused with...$35.95
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Professional PricingWith double the pigment of the Violet Toning Shampoo, you’ll keep those...Professional PricingSelect options This product has multiple variants. The options may be chosen on the product page
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$34.95 – $70.95Price range: $34.95 through $70.95Cool down your blondes while cleansing from the outside in. This formula...$34.95 – $70.95Price range: $34.95 through $70.95Select options This product has multiple variants. The options may be chosen on the product page
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$35.95Experience vibrant, enriched red tones with every wash. This shampoo not only...$35.95
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$35.95Revitalize and protect your copper hues with this toning shampoo. Enriched with...$35.95
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$35.95Achieve radiant, golden blonde locks with every wash. This shampoo not only...$35.95
























