Plant Based Reinforcement

FORMULA 18 began with a breakthrough rooted in science, a way to rebuild hair from the inside out using our Plant Based Reinforcement Additive. Powered by Pea Peptide Protein, Resurrection Plant, and Tamarind Extract, this advanced complex targets damage at a molecular level, restoring strength, structure, and resilience.

From this innovation, we engineered two high-performance hair care collections and two precision lightening powders. Each formula is crafted to arm professionals with cutting-edge tools while giving every guest stronger, healthier, longer-lasting results.

FOR THE PROS

FORMULA 18 Additive
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Treatment Spray
Lightening Systems
Intense Color

FORMULA 18 Original Collection

FORMULA 18 is where advanced science meets the power of nature. Every product in the collection is sulfate free and formulated with a low, stable pH to protect the longevity of your color and chemical services while preserving the integrity of your hair.

At the center of most formulas is our exclusive Plant Based Reinforcement Additive, a powerful blend that strengthens, restores, and enhances vibrancy with every use.

The result is hair that looks and feels healthier, stronger, and more radiant. With FORMULA 18, your hair’s beauty and health are always our priority.

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FORMULA 18 Naked, Clean Hair Care

FORMULA 18 Naked takes everything you love about the original collection and strips it down to its purest form. Free from silicones, sulfates, parabens, sulfur, propylene glycol, gluten, and soy, this line is crafted for those who want maximum performance with minimal additives.

Using unique plant derived ingredients and advanced technology, FORMULA 18 Naked works to repair and protect your hair before, during, and after color services and heat styling.

Unlike the original collection, Naked focuses on restoring your hair’s natural texture and feel, leaving it stronger, healthier, and more resilient with every use. Experience hair care in its most natural, high performing state with FORMULA 18 Naked.

  • $25.95
    This lightweight, non-greasy formula provides flexible control and a natural shine, perfect...
    $25.95
  • $25.95
    Experience flexible styling with Formula 18 Dry Wax. This non-greasy, pliable wax...
    $25.95
  • $25.95
    This non-greasy paste delivers a flexible texture, allowing for a variety of...
    $25.95
  • $25.95
    Discover textured, flexible styles with Formula 18 Styling Clay. This versatile product...
    $25.95
  • $37.95
    Revitalize your hair with Formula 18 Repair Oil, a lightweight, non-greasy solution...
    $37.95
  • Clear
    $27.95
    This luxurious crème provides a light hold while delivering a natural, radiant...
    $27.95
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  • Clear
    Price range: $10.95 through $37.95
    This color safe formula is a mix of our proprietary blend of...
    Price range: $10.95 through $37.95
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  • Clear
    Price range: $10.95 through $143.95
    Indulge your hair with this deep conditioning mask that restores moisture and...
    Price range: $10.95 through $143.95
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  • Clear
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    Brilliant, reliable, and high-quality lighting results with Formula 18 White Lightening Bleach...
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  • Clear
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    FORMULA 18 Crème Developers have a superior crème formula that is gentle...
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  • Clear
    Professional Pricing
    FORMULA 18 Plant-Based Reinforcement Additive is ideal for enhancing the results of...
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    Select options This product has multiple variants. The options may be chosen on the product page
  • Professional Pricing
    A versatile treatment spray that strengthens and revitalizes hair. Infused with Formula...
    Professional Pricing