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Welcome to ULTIMATE SALON PROFESSIONALS,

Home to ENJOY Hair Care, SKINJOY, FORMULA 18, and COLURE True Color Care.

We are a company built on passion, performance, and purpose. Founded by a hairdresser, driven by results, and committed to the well-being of hair, skin, and the professionals who care for them.

Every product is individually tested by a licensed cosmetologist to ensure the highest level of quality and consistency. We believe in clean, conscious beauty, which means we are proudly cruelty free and Prop 65 compliant, with no animal testing on our formulas.

All our brands are pH balanced, service safe, color preserving, and made for all hair types. They are designed to support both chemical and non-chemical treatments while extending the life of your services. From the salon to the shower, we deliver healthier hair, happier skin, and confident results every time.

We stand behind our brands with a 100% guarantee. When you choose USP, you are choosing care crafted with purpose and backed by science.

OUR BRANDS

Why Partner With USP?

At ULTIMATE SALON PROFESSIONALS, innovation starts with science and ends with results. Every product we create is rooted in advanced technology, clean formulation, and the real-world needs of professionals and their clients.

With decades of experience behind the chair and behind the scenes, we support every facet of the industry—from salon ownership and education to manufacturing and distribution. Our commitment to evolving with purpose ensures every USP brand continues to lead with performance, integrity, and forward-thinking care.